Product Teardown Workshop: How TurboTax Makes Tax Filling Sexy (On-site)

Date: 1/31, Friday 2020

Tax season again! 

Let's teardown TurboTax and its product strategy together from Marketing, Pricing, UX and Growth perspective, and learn from a fun and interactive workshop!

The attendees will be divided into 4 groups, to teardown the different aspects of product strategy:

• Marketing Strategy (SWOT, Persona, Markt & Competitive Analysis and Value Prop)
• Pricing Strategy (Pricing, Product Recommendation Stategy, Upsell Strategy)
• UX Strategy (Onboarding, Filling, Tracking)
• Growth Strategy (Growth, Retention, Referral)

Each group will have a 10m presentation, and 10m feedbacks from other teams, and our guests.

Guests:

Nate Zou - ex-Product Manager at Intuit (Quickbooks); 北美产品经理群Wechat Group Owner

Jinlong Liu - Interactive Design at Intuit; UXRen UX community founder

Chen Zheng - Director of Product Innovation, Netflix; Product Pub founder

Agenda:

6:30 - 7:00pm Networking and Social Dinner (Optional)

7:00 - 7:10pm Intro

7:10 - 8:10pm Group Discussion

8:10 - 9:30pm Presentation & Feedbacks