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Book Club - Predictably Irrational, The Hidden Forces That Shape Our Decisions

Fri, Jul 25

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883 N Shoreline Blvd d100, Mountain View, CA 94043, USA

Think you’re rational? Think again! Let us together uncover the predictable quirks secretly steering your every choice.

Book Club - Predictably Irrational, The Hidden Forces That Shape Our Decisions
Book Club - Predictably Irrational, The Hidden Forces That Shape Our Decisions

Time & Location

Jul 25, 2025, 7:00 PM – 10:00 PM PDT

883 N Shoreline Blvd d100, Mountain View, CA 94043, USA

About the event


Why read this book?

  • The behavioral economics bible: A bestseller since its 2008 debut, combining accessibility with academic rigor.

  • Uncover the patterns in "irrationality": Through cleverly designed experiments, the author reveals the predictable behavioral patterns behind seemingly irrational decisions.

  • Practical for both work and life: Understanding these biases helps us avoid irrational traps in daily life while enabling product designers to better address or leverage irrationality to create superior user experiences.

Who should attend?

  • Product designers, marketers, anyone looking to improve decision-making in work or life, or those curious about human behavior.


Tickets

  • General Admission

    $20.00

Total

$0.00

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About Product Pub

Product Pub is a 501(c)(3) non-profit organization to empower professionals with global perspectives and product minds. It organizes bi-weekly meetups since July 2018. 

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