top of page

Fri, Nov 01


Santa Clara, CA

Culture Differences – Implication on Design, Communication, and Business

Invited Paul Fu, Senior UX director from Alibaba to talk about differences between Asia and West, and how to apply it to real life product development.

Registration is Closed
See other events
Culture Differences – Implication on Design, Communication, and Business
Culture Differences – Implication on Design, Communication, and Business

Time & Location

Nov 01, 2019, 6:30 PM – 9:00 PM

Santa Clara, CA, Santa Clara, CA

About the event

With the booming Asian economy, more global companies are interested in business opportunities in Asia. There are drastic differences between Eastern and Western users in terms of language, cognitive styles, and cultures. This talk provides an overview of the culture difference between Asia (especially China) and the Western world, and discusses further the implication of these differences on user interface design, communication, and business operation. Real-world examples were used to illustrate the differences. This is especially beneficial for global companies to expand their business into Asian marketplaces. The audience will learn from the talk:

  • Language, cognitive styles, and culture difference theories
  • Explore real-world examples to understand the difference
  • Design, communication, and business consideration due to the culture differences


  • Paul Fu, Sr. UX Director and CTO assistant, used to manage the International User Experience team and Natural Human-Computer Interaction research lab at Alibaba Group. Paul has 20 years of work experience, including tenures with Augmentum, eBay,, SDRC, and Motorola China. He has a Ph.D. of Human Factors in Industrial Engineering from Purdue. Paul is also a co-author of the book “Human-Computer Interaction: User-Centered Design and Evaluation” in Chinese.


  • Claire Sadorra, Administrative Partner, Alibaba Group


6:30PM - 7:00PM: Networking + Optional social dinner

7:00PM - 8:00PM: Presentation from Paul

8:00PM - 8:30PM: Firechat with Paul

8:30PM - 9:00PM: Q & A


  • Online Streaming Ticket (Zoom)

    This is online Webinar ticket. Please find meeting link via the confirmation email and attached PDF ticket

  • Onsite Attendees

    This is your onsite ticket. Please check Ticket Policy/Attached Ticket for onsite location




Share this event

bottom of page