Book Club - Predictably Irrational, The Hidden Forces That Shape Our Decisions
Fri, Jul 25
|883 N Shoreline Blvd d100, Mountain View, CA 94043, USA
Think you’re rational? Think again! Let us together uncover the predictable quirks secretly steering your every choice.
Time & Location
Jul 25, 2025, 7:00 PM – 10:00 PM PDT
883 N Shoreline Blvd d100, Mountain View, CA 94043, USA
About the event
Why read this book?
The behavioral economics bible: A bestseller since its 2008 debut, combining accessibility with academic rigor.
Uncover the patterns in "irrationality": Through cleverly designed experiments, the author reveals the predictable behavioral patterns behind seemingly irrational decisions.
Practical for both work and life: Understanding these biases helps us avoid irrational traps in daily life while enabling product designers to better address or leverage irrationality to create superior user experiences.
Who should attend?
Product designers, marketers, anyone looking to improve decision-making in work or life, or those curious about human behavior.