Industry Insights: Incubate a Brand from 0 to 1 and Brand Building

After reading the book '超级符号就是超级创意', we invited Amy Duan, the founder of CHIHUO (吃货小分队) to share her hands-on experience on brand marketing and brand incubation.

In this onsite session, not only limited to CHIHUO, you will learn how Amy founded and grew Asia Creative and C-Studio during the past 10 years, and how she helped American brands enter the Asian market, at the same time helped Chinese brands enter the mainstream American market. Also, she will also share how she incubated a brand of food&beverage from 0 to 1.

Speaker: 

Amy Duan, Founder and CEO of Chihuo, Asia Creative and C-Studio;

Master's degree in Communication from Annenberg School for Communication and Journalism at the University of Southern California;

Extensive experience in new media, 4A advertising agencies, and multinational media corporations;

Named as a 2021 HuRun Top Innovator in America;

Recipient of the "Promoting Chinese Culinary Culture Globally Outstanding Contribution Award" from the Sino-American Culinary Association.

Moderator: Iris Qu, Product Pub Industry Insights Lead